Analytics Work
A selection of professional analytics work, end-to-end portfolio projects and practical case studies spanning customer, marketing, commercial, product and operational analytics.
Banking · Retail · Telecom · Technology · Healthcare · FMCG · Digital
Professional Experience
A selection of challenges I have worked on professionally, presented through the analytics problem and business context while respecting client and deliverable confidentiality.
Kernel Analytics
Retail · Customer Analytics
Customer segmentation and predictive Customer Lifetime Value modelling from historical purchases, connecting the groups with strategic objectives and marketing initiatives.
Kernel Analytics
Telecommunications · Customer Analytics
Development of predictive models supporting customer acquisition prioritisation in telecommunications.
Kernel Analytics
Retail · Operations Analytics
Predictive algorithm to estimate sales and support stock distribution from warehouse to destinations.
Boston Consulting Group (BCG)
Retail · Operations Analytics
Analytics supporting strategic inventory management and store labour optimisation for a supermarket and hypermarket retailer.
Boston Consulting Group (BCG)
Banking · Analytics Consulting
Analytical support for a retail banking pricing strategy initiative, alongside automation and validation of document-based information.
GfK
Technology · Retail · Travel · Digital
Analysis of digital behaviour using desktop and mobile metering data, including online purchasing and retail, travel and social media projects.
Hello Time
E-commerce · Small Business
Customer segmentation and Market Basket Analysis to uncover customer and purchasing patterns and translate them into practical business recommendations.
Chiper · Freelance
Retail / E-commerce
RFM customer analysis and route optimisation delivered as part of broader analytics and data-strategy support.
TheWhiteam · Proyecto ECDC
Public Health · Data Automation
Collection, analysis and automation of surveillance data from EU/EEA countries, supporting epidemiological reporting and disease-specific analytical requests.
Practical frameworks showing how I would structure common analytics questions, what evidence I would use and how I would connect analysis with business decisions.
10 case studies available
Customer Analytics
How can useful customer groups be identified to support differentiated strategies?
Explore case studyCommercial Analytics
Which products are purchased together, and how can those associations be used responsibly?
Explore case studyCustomer Analytics
Which customers are at risk of leaving, and which intervention is worth making?
Explore case studyPredictive Analytics
Which customers are most likely to take a relevant future action?
Explore case studyCustomer Analytics
How can the future value of each customer relationship be estimated to inform decisions?
Explore case studyMarketing Analytics
What incremental effect does a campaign create, and for whom does it work best?
Explore case studyProduct Analytics
How do users adopt a feature, and which frictions limit its value?
Explore case studyCommercial Analytics
Where is conversion lost in the sales funnel, and which improvements should be prioritised?
Explore case studyCommercial Analytics
How can price, demand, mix and revenue be understood without confusing association with causality?
Explore case studyOperations Analytics
What demand should be expected, and how can an uncertain forecast support better decisions?
Explore case studyNo case studies match these criteria.
End-to-end projects that offer a closer view of how I connect analysis, communication and practical application.
Portfolio Project
Customer Analytics · In development
A Customer Analytics project focused on understanding customer behaviour and transforming data into useful information for decision-making.