Almu Hernández

About

Almu Hernández smiling with a cup

I am Almu Hernández. I have spent more than 15 years working in Analytics, Data Science and consulting, connecting data, context and business to understand problems and turn them into decisions.

I studied Physics and later completed a Master’s in Applied Statistics. My career has taken me through Analytics, Data Science, Business Intelligence and consulting, working across industries, countries and international teams.

Throughout that journey, I have learned to move between technical work and business: understanding context, organising complex problems, prioritising what matters and communicating it simply.

In recent years, teaching has also become an important part of my work. Teaching has required me to do something I particularly value: simplify without losing rigour and connect tools with their real application.

I am currently incorporating AI into the way I work and developing new projects to explore how it can add value in Analytics, research, automation and learning.

Professional journey

  1. 2010–2017

    From analyst to a business perspective

    Organisations

    Nielsen · Direct Line Group · GfK

    My first professional years took me from data analysis and market research towards a perspective increasingly connected with marketing, product and business. Madrid, Bristol and London also marked a period of adapting to new contexts and working in international environments.

  2. 2017–2023

    Analytics, consulting and different industries

    Organisations

    Kernel Analytics · BCG · TheWhiteam · Chiper · International Academy of Consciousness (IAC) · independent projects

    Back in Spain, I developed my career in Data Science and consulting, working with organisations, teams and clients across different sectors and countries. These were years of very different projects that strengthened my ability to understand problems, structure them, prioritise and connect analysis with business decisions.

  3. Since 2024

    Sharing what I have learned

    Organisations

    Adalab · Ironhack · Nothiring

    After years working in Analytics, I began bringing my professional experience into teaching and mentoring. I discovered that teaching is not only about explaining tools: it also means helping people understand how to approach problems, develop judgement and connect learning with the professional world.

  4. 2025–present

    Building my own direction

    Elements

    Candidata · Analytics · Teaching · Projects · Applied AI

    I began a more independent stage combining Analytics, consulting, teaching and my own projects. Candidata emerged as part of that process and, at the same time, I began incorporating new AI-based tools and ways of working and exploring how they can add value to my work and new projects.

Analytics Expertise

Statistical & Predictive Analytics

  • Statistical Analysis
  • Regression
  • Predictive Modelling
  • Customer Acquisition Modelling
  • Forecasting

Data Analysis & Business Intelligence

  • SQL Analysis
  • Data Modelling
  • Data Visualisation
  • Dashboarding
  • Data Validation

Analytics Consulting & Communication

  • Business Problem Framing
  • Data Strategy
  • Insight Communication
  • Stakeholder Collaboration
  • Training

Analytics · Now

Current Analytics Focus

Expanding my established analytics background through hands-on work with modern cloud analytics, BI and applied modelling workflows.

Technical Toolkit

Core Analytics Stack

  • SQL
  • Python
  • Power BI
  • Tableau
  • BigQuery
  • R

Python Analytics

  • pandas
  • NumPy
  • SciPy
  • scikit-learn
  • matplotlib
  • Plotly
  • Jupyter
  • Streamlit

Data / BI / Analytics Tools

  • MySQL
  • Looker Studio
  • Git / GitHub
  • Excel

Additional Professional Tools

  • Alteryx
  • SAS
  • SPSS
  • Hive
  • Hadoop

Collaboration

  • Jira
  • Confluence

R — Substantial professional analytics experience, with less recent use.

Looker Studio — Used to a lesser extent than Power BI and Tableau.

Education

Quantitative Foundation

  • MSc Applied Statistics

    Birkbeck, University of London

    2013–2015

  • Degree in Physics & Atmospheric Science

    Universidad Complutense de Madrid

    2004–2010

Professional Certification

  • Professional Scrum Product Owner I (PSPO I)

    Scrum.org

    2020

Would you like to know more about my work?

View Experience & Projects Download CV English